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The BSkyB Guide to Surviving Digital Disruption
There’s a new fashion amongst online video executives in London. Whenever you slate the TV industry for being too slow to act on digital or make a prediction about its demise, it’s now customary to...
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Is US Presidential Advertising Following Voters Online?
In the run up to November’s US Presidential election, huge amounts of money are still being traditional media to reach and persuade American voters. A new report from Say Media, a digital publisher,...
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Google Calls Time on the Distinction Between ‘Traditional’ and ‘Digital’...
Google say it’s time to stop making the distinction between ‘digital’ and ‘traditional’ marketing, as the vast majority of media interactions with consumers are now screen-based. Instead, businesses...
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Russia’s CTC and National Media Group Announce Video Portal Partnership
CTC Media, one of Russia’s leading independent media companies, and National Media Group (NMG) have announced an agreement to create a joint online video resource that will use CTC’s the Videomore...
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AOL, Freewheel and Mediaocean Partner to Create TV/Video Hybrid Buying Platform
For all the talk of ‘moving TV money online’, it seems odd that TV media buying hasn’t already been combined into a single buying platform – but now AOL, FreeWheel, and Mediaocean have done just that....
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Video Everywhere. What’s the Opportunity?
Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network’s Senior Vice President of Video, being interviewed by Peter Minnium, IAB’s Head of Brand Initiatives....
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Video Growth Being Fuelled By Pure-Play Networks, Say Freewheel
Online video views increased 30 percent year over year and this growth is being driven by digital pure-play networks, which have built significant scale around short-form content, according to a new...
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Pay TV Operators to Make Big Multichannel Moves Over Next 18 Months
Seachange International work with many of the leading TV operators on multichannel video delivery (including TV) and monetisation. Clients include Liberty Global, Comcast Cable and the BT, so Seachange...
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Smartclip Now Serving Ads into IP-Delivered Linear Channels
Hybrid Broadcast Broadband TV (HbbTV) is now gaining traction across a various European markets, most notably in France and Germany where it is being pioneered by the likes of France Télévisions and...
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Facebook Officially Launches Video Ads
Facebook have officially confirmed they’re about to launch their video advertising product. Since September, the social giant has been testing how to make videos more engaging on Facebook, and now the...
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Capablue’s Tom Cape: the Worlds of Broadcast and OTT are now Converging
One of the more interesting pieces of M&A action this year was Arqiva’s acquisition of Capablue. Arqiva are a communications infrastructure and media services company who work across the broadcast,...
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Carat CDO: Video is the Bridge Between Online and Traditional Advertising
While almost every form of digital advertising has seen impressive growth over the last few years, the lion’s share of ad budgets still end up elsewhere, mostly in TV. However, as the PWC graph at the...
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The WiR: Facebook Fights Off Stiff Competition, 4C Acquires Teletrax and Axel...
In this Week in Review: financial results, acquisitions and new ventures. For your weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up. Facebook...
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The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad...
In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other VAN interviews and videos,...
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WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to...
In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN interviews and videos, sign...
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WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC...
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary of industry news and other VAN...
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WiR: Autoplay Videos to be Reviewed, Siri Announces New Apple Launch, Google...
In this Week in Review: the Alliance for Open Media is launched, autoplay videos to be reviewed and Instagram goes portrait and landscape. For your weekly summary of industry news and other VAN...
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There is Huge Potential for Programmatic Video in the APAC Region
Tremor Video recently acquired Australian video SSP TVN, which has supply partnerships in New Zealand, Indonesia, Malaysia, Thailand and Singapore. Here Greg Smith, Head of International and...
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WiR: New Video Frontiers Awards Winners Announced, Vevo Extends Partnership...
In this Week in Review: Vevo and AOL extend their programmatic agreement to Europe, YouTube pledge transparency and the only way is app for Apple TV. For your weekly summary of industry news and other...
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WiR: News Corp Acquire Unruly, FreeWheel Defines Preferred Partners and AOL...
In this Week in Review: News Corp buy Unruly, FreeWheel launches SSP Preferred Partners initiative and AOL launch creative tool. For your weekly summary of industry news and other VAN interviews and...
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